Overblog Suivre ce blog
Editer l'article Administration Créer mon blog
8 avril 2014 2 08 /04 /avril /2014 16:40
KRET is the new face of Radio-Electronic Technologies


08.04.2014 by Rostec
 

The state corporation Rostec has unveiled a new brand for the concern Radio-Electronic Technologies (KRET). The rebranding will improve capitalization and allow the concern to implement its strategy for international expansion, including integration into world markets and the introduction of an IPO.

 

The KRET Brand

The rebranding allows the concern to be identified by the same abbreviation of KRET in both Russian and English. This policy coincides with the strategy of its parent company Rostec, who implemented its own name change in late 2012. Given that 75% of its production has military purposes, KRET has become the leader of Russia’s military-industrial complex. The concern has also adopted a policy of increased transparency in communicating with partners, investors, and the media. The new brand gives KRET an image of strength and severity, along with openness and readiness to pursue mutual beneficial partnerships.

As KRET CEO Nikolai Kolesov noted, the rebranding will allow the concern to increase its capitalization in the long term. “An international brand and dual-language site are designed to help implement KRET’s strategy of international expansion, including integration into the world markets and the introduction of an IPO,” he said.

 

The new brand and dual-language site are designed to help implement KRET’s strategy for international expansion and the introduction of an IPO

Nikolai Kolesov, KRET CEO

 

Logo

KRET’s new logo consists of its abbreviated name graphic design, a stylized image of a pixel grid on which three symmetrical diamonds are visible. This symbolism is the essence of most of the concern’s technology: the transformation of real objects into a digital model.
“Competition in the global market is not possible without a strong, recognizable brand. Yet due to specifics of the dual-purpose enterprise, this resource is insufficiently used in Russia. Still, effective communication with the outside world is a competitive factor in the global market,” noted Vasily Brovko, Rostec communications director. “The rebranding aims to create a modern image of the concern as an innovative company with the strategic resources and objectives to develop unique, high-performance military and civilian technologies of the future that can also reach a new level of business.”

 

Site

KRET now has a new, multimedia website at www.kret.com. The site advances the concern’s new brand, presenting a multimedia portal for interaction with the outside world. KRET intends to adopt a policy of maximum openness with its partners, investors, and the media, which a new internet forum for feedback will help promote. To make communication with foreign colleagues as efficient as possible, information on the new site will be published in two languages, Russian and English. To increase visibility, the site will also provide videos, photos, and text about all aspects of KRET.

The strategic communications center Apostle, in partnership with SomeOneElse, one of the top creative agencies in the UK, developed the website. This team has also worked on projects for HSBC, Land Rover, BBC, Yota, Universal, and Rolling Stones. Warren Hutchinson, founder and design director of SomeOneElse led the project, which began in 2013 and took more than a year to complete.

 

This project sets a high standard for companies in the international market for radio-electronic technologies

Steve Haggarty, Apostle art director

 

“The developers were able to convey in their unique graphic language the product reliability of KRET and the stability of the company, along with its openness to cooperation, innovation, and investment. This project sets a high standard for companies in the international market for radio-electronic technologies,” said Steve Haggarty, art director for Apostle.

As part of its rebranding, the concern will use all digital communication channels, including video blogs and social networks. KRET already has official accounts in Facebook, Twitter, Instagram, VKontakte, and official channel in YouTube.

 

Strategy

KRET has adopted a range of initiatives for building effective communication in an effort to implement its development strategy by 2020. The concern’s priorities include creating new products for civil and military purposes, improving the competitiveness of its avionics systems, modernizing its production facilities on a large-scale, and transitioning to a complex supplier model. According to the strategy, KRET’s net profit will grow 4.5 times to 20 billion rubles in 2020, with revenue increasing more than 3 times to 204 billion rubles. By 2020, the projected capitalization of the concern is expected to exceed 237 billion rubles.

 

The concern Radio-Electronic Technologies (KRET) is Russia’s largest holding company in the radio-electronics industry. Founded in 2009, it is now a part of the state corporation Rostec. KRET specializes in the development and manufacture of avionics systems for civil and military aviation, air-based radar, state identification systems, radio warfare complexes, multipurpose measuring instrumentation, electrical connectors and cable systems. Additionally, the concern’s enterprises produce various household appliances, medical equipment, and control systems for energy, transportation, and engineering industries. KRET, which includes 97 enterprises, design bureaus, and production plants located in 28 constituent territories of the Russian Federation, employs more than 66,000 people.

Partager cet article

Repost 0

commentaires

Présentation

  • : RP Defense
  • RP Defense
  • : Web review defence industry - Revue du web industrie de défense - company information - news in France, Europe and elsewhere ...
  • Contact

Recherche

Articles Récents

  • ITW SDBR : général Vincent Desportes, Professeur des Universités associé à Sciences Po Paris, Ancien directeur de l’Ecole de Guerre
    23.01.2017 par Alain Establier - SECURITY DEFENSE Business Review N°164 SDBR : Quel regard portez-vous sur la Défense de la France ? Vincent Desportes* : A l'issue de cette mandature, nous voyons un empilement d'actions réactives, à vocations plus politiciennes...
  • Chronique culturelle 9 Janvier
    Hussards du régiment de Bercheny en 1776 09.01.2017 source JFP 9 janvier 1778 : mort du créateur des régiments de Hussards (Luzancy – près de Meaux). Emigré hongrois et excellent capitaine au service de la France, Ladislas Ignace de Bercheny , obtient...
  • Chronique culturelle 04 Jan.
    Insigne général des Troupes de Forteresse de la Ligne Maginot 04.01.2016 source JFP 4 janvier 1894 : signature de l’alliance franco-russe. Préparée par de nombreuses activités bilatérales dans les années précédentes, une convention militaire secrète est...
  • Chronique culturelle 03 Jan.
    Napoléon en Egypte par Jean-Léon Gérome 03.01.2017 source JFP 3 janvier : Sainte Geneviève, patronne de la gendarmerie. Issue de la noblesse gallo-romaine du IVe siècle, elle convainc les habitants de Lutèce de ne pas livrer leur ville à Attila, roi des...
  • Au Levant, contre Daech avec les Forces Spéciales
    photo Thomas Goisque www.thomasgoisque-photo.com Depuis plus de deux ans, les hommes du C.O.S (Commandement des Opérations Spéciales) sont déployés au Levant et mènent, en toute discrétion, des opérations contre l’Etat islamisque.Au nord de l’Irak, ils...
  • Les blessés en Opérations extérieures ne prennent pas de vacances !
    Source CTSA Pendant la période des fêtes de fin d'années, le nombre de donneurs diminue dangereusement. Le site de Clamart du Centre de transfusion sanguine des armées (CTSA) invite fortement les donneurs des communes proches à profiter des vacances de...
  • Interview SDBR de Gaël-Georges Moullec, Historien
    photo SDBR 20.12.2016 par Alain Establier - « SECURITY DEFENSE Business Review » n°162 SDBR: Comment va la Russie aujourd’hui? Gaël-Georges Moullec * : Il n’y a plus d’ascenseur social dans la Russie d’aujourd’hui, ce qui est un problème moins connu,...
  • Chronique culturelle - 16 Déc. 2016
    Regiment de la marine (1757) - Planche extraite des Troupes du roi, infanterie française et étrangère, 1757, tome 1. Musée Armée 16.12.2016 source JFP 16 décembre 1690 : création des compagnies franches de la Marine. Par ordonnance, 82 compagnies franches...
  • Externalisation de la Défense et de la Sécurité en France ? - 15 Décembre
    Le Comité directeur de l'ANAJ-IHEDN a le plaisir de vous inviter à la conférence : Vers une externalisation de la Défense et de la Sécurité en France ? Guillaume FARDE Maître de conférences à Sciences Po Paris, auteur de Externaliser la sécurité et la...
  • Chronique culturelle - 24 Nov.
    24 novembre 1977 : premier vol du Super Etendard de série 24.11.2016 source JFP 24 novembre 885 : début du siège de Paris par les Vikings. Très actifs durant le IXè siècle, les Vikings ont pris l’habitude de remonter les fleuves du Nord de la France pour...

Categories