Overblog Suivre ce blog
Editer l'article Administration Créer mon blog
26 septembre 2013 4 26 /09 /septembre /2013 07:50
EADS Looks To Simplify 'Wide' Portfolio

Sep. 25, 2013 - By ANDREW CHUTER – Defense News

 

Review Coincides With Defense, Space Business Consolidation

 

LONDON — Industry observers were warned by a top Cassidian executive “not to expect anything earth-shattering” to come out of a portfolio review being conducted by EADS as part of a restructuring and rebranding effort of its defense and space activities.

 

Christian Scherer, head of sales at EADS’ defense arm Cassidian, told reporters on the sidelines of the recent DSEi exhibition here that the review was ongoing but the likely out­come was a simplification of the busi­ness rather than a fundamental change.

 

 

“You could say our portfolio is too wide even for a large company, so as part of the restructuring and integration effort you will see us follow through on the review and that should resolve it,” he said. “Nothing earth-shattering. If anything it should result in a slight simplifying of what we do. ... Over time you will see a slight rationalization of the portfolio.”

 

The rationalization will likely affect operations that are small and segregated from the rest of the company. “We will not be adding complexity by going on a buying spree,” Scherer said.

 

The portfolio review was part of normal business activities, but it was decided it should coincide with the restructuring to avoid having to explain the changes twice, he said.

 

EADS announced in July it was restructuring and rebranding the entire company around the Airbus name used by its commercial aircraft operation.

 

Part of that reorganization involves merging Cassidian, the Astrium space activities and Airbus’ military airlifter business into one unit — Airbus Defence & Space. Scherer will be executive vice president for sales and mar­ket­ing in the new company.

 

The goal of the compay’s restructuring is to make itmore effective in export markets and to enable integration of adjacent business segments, such as the company’s space, air and land observation capabilities, Scherer said.

 

The US will remain a target for Airbus Defence & Space, although the restructuring will “probably not enable us quicker access” to the market, he said. Scherer pointed to potential opportunities for the A330 in-flight tanker and the A400M transport if the Pentagon ever needed their capabilities.

 

One area of the business that remains unresolved is the maritime sector, where EADS has a joint venture with ThyssenKrupp in systems and weapons house Atlas Elektronik as well as its own naval radar and other interests.

 

Asked whether he would rule out a possible ownership change at Atlas, Scherer said, “I am not saying there will be or will not be. How we achieve better integration between mission systems and sensors I don’t know. Whether that means a change in the ownership of Atlas or a change in who has 51 percent or 49 percent, the fact is we want to construct products that are more integrated on the naval side than what we have today. We don’t have the answer yet what that means for Atlas.”

 

The new company begins operation at the start of 2014, with completion of the merger by midyear, he said.

 

Airbus Defence & Space will have revenues of €13.7 billion (US $18.3 billion) and employ 45,000 people. The merger would not change the magnitude of the Airbus Defence & Space operation in the foreseeable future and the unit would continue to have aerospace at its heart, Scherer said.

 

That may not be enough to create a growing business, said Howard Wheeldon of Wheeldon Strategic Advisory.

 

“Clearly there remains scope to better integrate defense-related activities with other business activities in order to reduce costs, but that of itself will not contribute to sustainable growth,” Wheeldon said. “While EADS has always been brilliant at product innovation and design, and it has never been shy in research and development, it may need to up its game and the way to do this may be through increased partnerships.

 

“While acquisitions could never be ruled out, EADS’ route to greater success across the defense portfolio will be by product achievement, program execution and partnerships. With its existing financial strength, this could provide interesting future opportunities for growth in defense,” he said .

 

Scherersaid the move had enabled EADS to “find another way to create critical mass for ourselves” after the failure to merge with defense giant BAE Systems 12 months ago.

 

He ruled out suggestions EADS was merely parceling up the defense and space operations ahead of another merger attempt with BAE.

 

“This is not the left hook before the right hook of merging with BAE,” he said. “It’s not on the radar screen.”

 

He acknowledged that the two firms continue to discuss restructuring their interests in the Eurofighter Typhoon program to create an operation that is more responsive to commercial requirements in the export markets. BAE and Cassidian are the principal partners in a Eurofighter industrial effort, which also includes Finmeccanica.

Partager cet article

Repost 0

commentaires

Présentation

  • : RP Defense
  • RP Defense
  • : Web review defence industry - Revue du web industrie de défense - company information - news in France, Europe and elsewhere ...
  • Contact

Recherche

Articles Récents

  • Chronique culturelle 9 Janvier
    Hussards du régiment de Bercheny en 1776 09.01.2017 source JFP 9 janvier 1778 : mort du créateur des régiments de Hussards (Luzancy – près de Meaux). Emigré hongrois et excellent capitaine au service de la France, Ladislas Ignace de Bercheny , obtient...
  • Chronique culturelle 04 Jan.
    Insigne général des Troupes de Forteresse de la Ligne Maginot 04.01.2016 source JFP 4 janvier 1894 : signature de l’alliance franco-russe. Préparée par de nombreuses activités bilatérales dans les années précédentes, une convention militaire secrète est...
  • Chronique culturelle 03 Jan.
    Napoléon en Egypte par Jean-Léon Gérome 03.01.2017 source JFP 3 janvier : Sainte Geneviève, patronne de la gendarmerie. Issue de la noblesse gallo-romaine du IVe siècle, elle convainc les habitants de Lutèce de ne pas livrer leur ville à Attila, roi des...
  • Au Levant, contre Daech avec les Forces Spéciales
    photo Thomas Goisque www.thomasgoisque-photo.com Depuis plus de deux ans, les hommes du C.O.S (Commandement des Opérations Spéciales) sont déployés au Levant et mènent, en toute discrétion, des opérations contre l’Etat islamisque.Au nord de l’Irak, ils...
  • Les blessés en Opérations extérieures ne prennent pas de vacances !
    Source CTSA Pendant la période des fêtes de fin d'années, le nombre de donneurs diminue dangereusement. Le site de Clamart du Centre de transfusion sanguine des armées (CTSA) invite fortement les donneurs des communes proches à profiter des vacances de...
  • Interview SDBR de Gaël-Georges Moullec, Historien
    photo SDBR 20.12.2016 par Alain Establier - « SECURITY DEFENSE Business Review » n°162 SDBR: Comment va la Russie aujourd’hui? Gaël-Georges Moullec * : Il n’y a plus d’ascenseur social dans la Russie d’aujourd’hui, ce qui est un problème moins connu,...
  • Chronique culturelle - 16 Déc. 2016
    Regiment de la marine (1757) - Planche extraite des Troupes du roi, infanterie française et étrangère, 1757, tome 1. Musée Armée 16.12.2016 source JFP 16 décembre 1690 : création des compagnies franches de la Marine. Par ordonnance, 82 compagnies franches...
  • Externalisation de la Défense et de la Sécurité en France ? - 15 Décembre
    Le Comité directeur de l'ANAJ-IHEDN a le plaisir de vous inviter à la conférence : Vers une externalisation de la Défense et de la Sécurité en France ? Guillaume FARDE Maître de conférences à Sciences Po Paris, auteur de Externaliser la sécurité et la...
  • Chronique culturelle - 24 Nov.
    24 novembre 1977 : premier vol du Super Etendard de série 24.11.2016 source JFP 24 novembre 885 : début du siège de Paris par les Vikings. Très actifs durant le IXè siècle, les Vikings ont pris l’habitude de remonter les fleuves du Nord de la France pour...
  • Sortie en librairie le 21 novembre du livre LÉGIONNAIRE
    source MAREUIL EDITIONS Pour la première fois, un ancien officier de la Légion et un Légionnaire donnent la parole à 64 de leurs camarades. Pendant 2 ans, Victor Ferreira a rencontré près d’une centaine de Légionnaires à travers le monde en leur posant...

Categories