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20 janvier 2014 1 20 /01 /janvier /2014 17:45
Brand Italy – military, diplomatic and humanitarian – on its way to South Africa

 

20 January 2014 defenceWeb

 

The Italian Navy’s 30th Naval Group is well into its six-month training, humanitarian and promotional sales tour and is due to port in South Africa on February 5.

 

The group departed Italy in November. It is led by the aircraft carrier Cavour and comprises the multi-mission frigate Bergamini, logistic support ship Etna and the Comandanti Class patrol ship Borsini.

 

The voyage combines training, diplomacy and humanitarian assistance with a privately funded marketing trip for Italian industry billed as a “moving country”.

 

The group has already ported in Bahrain and Doha in Qatar and has now moved into the Indian Ocean off the coast of Africa. Stops at a number of ports will see the issues of maritime security and merchant shipping protection addressed as well as support to navies of African costal countries through active co-operation.

 

The voyage is also flying the flag for the Mediterranean country’s foreign policy as well as marketing the “Made in Italy” brand. In this respect it was called a “floating Le Bourget” by Italian Defence Minister Mario Mauro when he saw the group off in November. This was in reference to the major defence industry exhibition held in Le Bourget, France.

 

The rationale behind the travelling sales mission, which will call at 19 ports before returning to Italy in April, is that companies on board will foot the bill, effectively underwriting crew training as regular funding for exercises dries up, DefenseNews reported.

 

Industry will pay more than €10 million for fuel costs and €3 million for other expenses, including port fees, while the Navy will pick up the €7 million wages bill, Navy Chief Admiral Giuseppe De Giorgi said at a press conference prior to the group’s departure.

 

He added the voyage would also see Italian Navy crews training in a challenging climate, far from home.

 

The Navy has been pushing to find creative ways to fund crew training while maintenance and operations budgets are eroding as planners divert large amounts for personnel spending, DefenseNews reported.

 

In the three-year budget published this year, maintenance and operations funding slips from €1.33 billion this year to €1.32 billion in 2014 and to €1.3 billion in 2015.

 

The Italian contingent is due to sign a co-operation agreement with Mozambique when the group ports in Maputo.

 

The marketing of Italian naval vessels also would be on the agenda in the Arabian Gulf, Morocco, South Africa and Mozambique, while in Angola, talks would continue regarding Italian industry helping to develop a new type vessel for the local navy, he said.

 

For companies in the Finmeccanica group, the voyage allows a focus on the gulf ports in Saudi Arabia, the United Arab Emirates, Oman, Qatar and Kuwait.

 

AgustaWestland will be parking an NH90 and AW101 helicopter on board the Cavour, while Oto Melara will promote its new guided munitions and Selex ES the combat management system it installed on Cavour. Torpedo unit WASS will promote its Black Shark torpedo, while visitors also will see the Storm Shadow, Meteor and Brimstone missiles built by MBDA, in which Finmeccanica holds a stake.

 

Small-vessel builder Intermarine is joining the trip, as is small arms maker Beretta.

 

“We are interested in the visits to the UAE, Qatar and Kuwait,” said Lorenzo Benigni, vice president for communications at electronics firm Elettronica, which has supplied self-protection systems on Cavour.

 

The defence stands will share space with displays promoting Italy’s hosting of Expo 2015, as well as stands taken by small aircraft maker Blackshape, tire-maker Pirelli and business aircraft company Piaggio Aero. Railway technology group Mermec and microsatellite builder Sitael also will be represented, as well as an Italian trade association grouping 2 800 furniture and wooden goods manufacturers.

 

The voyage, according to De Giorgi, is “a business card for Italy” while the Defence Minister described it as “a piece of Italy”.

 

Following stops in the gulf, the ships will also port in Kenya, Madagascar, Mozambique, South Africa, Algeria, Congo, Nigeria, Ghana, Senegal, Morocco and Algeria.

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14 novembre 2013 4 14 /11 /novembre /2013 12:50
The Italian Cavour aircraft carrier

The Italian Cavour aircraft carrier

 

13 November 2013 by defenceWeb

 

A fleet of Italian Navy (Marina Militare) vessels led by the aircraft carrier Cavour today set off on an unusual trip around the Middle East and Africa that will combine crew training and diplomacy with a privately funded sales trip for Italian industry.

 

The Cavour, loaded with sales teams from defence companies such as Finmeccanica, Fincantieri, Elettronica and Beretta, will turn the vessel into a “large defence show like Le Bourget,” DefenseNews quoted Italian Defence Minister Mario Mauro as saying at a conference announcing the mission earlier this month.

 

Setting up mobile showrooms alongside defence firms on board will be the makers of Italian furniture and civilian aircraft, as well as representatives of the Italian Red Cross and other humanitarian organisations.

 

The rationale behind the travelling sales mission, which will call at 19 ports before returning to Italy in April, is that companies on board will foot the bill, effectively underwriting crew training as regular funding for exercises dries up, the Gannett Company publication said.

 

Industry will pay more than €10 million for fuel costs and €3 million for other expenses, including port fees, while the Navy will pick up the €7 million wages bill, said Navy Chief Admiral Giuseppe De Giorgi.

 

Addressing the news conference, Italy’s military chief of staff, Admiral Luigi Binelli Mantelli, spoke of the benefits of being able to “train our crews for five months in a challenging climate, far from home.”

 

Accompanying the Cavour will be the patrol vessel Comandante Borsini, the support ship Etna and the multi-mission frigate Bergamini.

 

The Navy has been pushing to find creative ways to fund crew training while maintenance and operations budgets are eroding as planners divert large amounts for personnel spending, DefenseNews reported.

 

In the three-year budget published this year, maintenance and operations funding slips from €1.33 billion this year to €1.32 billion in 2014 and to €1.3 billion in 2015.

 

Apart from training, De Giorgi said the mission would help spur co-operation with allied navies the four vessel fleet calls on during the trip, including Mozambique, where the Italian and local navies are due to sign a co-operation deal.

 

The marketing of Italian naval vessels also would be on the agenda in the Arabian Gulf, Morocco, South Africa and Mozambique, while in Angola, talks would continue about Italian industry helping to develop a new type vessel for the local navy, he said.

 

The 27 600-ton Cavour has been involved in marketing activities before. In 2010, its maiden mission took it to earthquake-stricken Haiti with aid, earthmoving vehicles, hospital facilities and 900 personnel. But it also stopped off in Brazil, ostensibly to take on Brazilian medical personnel, but also to support Rome’s efforts to market naval vessels to Brazil.

 

Finmeccanica and Fincantieri, the two state-controlled companies that team on Italy’s naval construction, footed most of the bill for the mission.

 

This time, the mission has a more determinedly commercial profile, with potential buyers scheduled to board the Cavour at each port to view displays. The five month voyage was confirmed by Counsellor Luigi Diodati of the Italian Embassy in South Africa. He said further details, including exactly which South African ports the Cavour and her escorts would call on, would be made available in due course.

 

For companies in the Finmeccanica group, the voyage allows a focus on the gulf ports in Saudi Arabia, the United Arab Emirates, Oman, Qatar and Kuwait.

 

AgustaWestland will be parking an NH90 and AW101 helicopter on board the Cavour, while Oto Melara will promote its new guided munitions and Selex ES the combat management system it installed on Cavour. Torpedo unit WASS will promote its Black Shark torpedo, while visitors also will see the Storm Shadow, Meteor and Brimstone missiles built by MBDA, in which Finmeccanica holds a stake.

 

Small-vessel builder Intermarine is joining the trip, as is small arms maker Beretta.

 

“We are interested in the visits to the UAE, Qatar and Kuwait,” said Lorenzo Benigni, vice president for communications at electronics firm Elettronica, which has supplied self-protection systems on Cavour.

 

The defence stands will share space with displays promoting Italy’s hosting of Expo 2015, as well as stands taken by small aircraft maker Blackshape, tire-maker Pirelli and business aircraft company Piaggio Aero. Railway technology group Mermec and microsatellite builder Sitael also will be represented, as well as an Italian trade association grouping 2 800 furniture and wooden goods manufacturers.

 

The mission, De Giorgi said, represented “a business card for Italy,” while Mauro said, “the Cavour will be a piece of Italy.”

 

Following stops in the gulf, the ships will make stops in Kenya, Madagascar, Mozambique, South Africa, Angola, Congo, Nigeria, Ghana, Senegal, Morocco and Algeria. During African stops, humanitarian groups on board, including 60 Red Cross volunteers, will work with locals.

 

Combined, the military presence, the marketing of Italian hardware and the humanitarian aid would show Italy is taking care of “360 degrees of co-operation,” De Giorgi said. The mission reflects his desire to engage the Navy in civil tasks.

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14 novembre 2013 4 14 /11 /novembre /2013 08:50
Le porte-aéronef italien Cavour transformé en VRP

14.11.2013 par P. Chapleau  - Lignes de Défense

 

Et vogue le Cavour ! Le navire a pris la mer hier (retour le 7 avril 2014) pour une mission très commerciale de promotion de l'excellence italienne.

 

Le porte-aéronefs italien va faire escale dans les ports suivants: Jedda (Arabie Saoudite), Djibouti, Abu Dhabi, Mina Sulman (Barheïn), Koweït, Doha (Qatar), Mascate (Oman), Dubaï, Mombasa (Kenya), Antseranana (Madagascar), Maputo (Mozambique), Durban et Le Cap (RSA), Luanda (Angola), Pointe-Noire (Congo), Lagos (Nigeria), Tema (Ghana), Dakar (Sénégal), Casablanca (Maroc) et Alger.

 

La croisière est financée à hauteur de 13 millions d'euros (sur les 20 qui coûtera la mission) par les entreprises suivantes: Finmecanica, Fincantieri, Ellettronica et Beretta (voir la liste complète des financeurs et exposants dans ce communiqué en italien de la Marina Militare).

 

Et pour donner un vernis humanitaire à ce voyage mercantile, la Croix-Rouge italienne avec 60 volontaires sera à bord, tout comme les ONG Operation Smile et Francesca Rava Foundation.

 

A quand DCNS, Dassault, Thales, MBDA et les autres équipementiers français s'offrant le CDG pour faire de la réclame?

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